diff --git a/components/application-mgt/org.wso2.carbon.device.application.mgt.api/src/main/java/org/wso2/carbon/device/application/mgt/api/services/ApplicationManagementAPI.java b/components/application-mgt/org.wso2.carbon.device.application.mgt.api/src/main/java/org/wso2/carbon/device/application/mgt/api/services/ApplicationManagementAPI.java
index 9c524570ba..722c79974a 100644
--- a/components/application-mgt/org.wso2.carbon.device.application.mgt.api/src/main/java/org/wso2/carbon/device/application/mgt/api/services/ApplicationManagementAPI.java
+++ b/components/application-mgt/org.wso2.carbon.device.application.mgt.api/src/main/java/org/wso2/carbon/device/application/mgt/api/services/ApplicationManagementAPI.java
@@ -651,7 +651,7 @@ public interface ApplicationManagementAPI {
 
     @GET
     @Path("/image-artifacts/{uuid}")
-    @Produces(MediaType.APPLICATION_OCTET_STREAM)
+    @Produces(MediaType.APPLICATION_JSON)
     @Consumes(MediaType.APPLICATION_JSON)
     @ApiOperation(
             consumes = MediaType.APPLICATION_JSON,
diff --git a/components/application-mgt/org.wso2.carbon.device.application.mgt.api/src/main/java/org/wso2/carbon/device/application/mgt/api/services/impl/ApplicationManagementAPIImpl.java b/components/application-mgt/org.wso2.carbon.device.application.mgt.api/src/main/java/org/wso2/carbon/device/application/mgt/api/services/impl/ApplicationManagementAPIImpl.java
index 9cd5d0e956..c73e2a8487 100644
--- a/components/application-mgt/org.wso2.carbon.device.application.mgt.api/src/main/java/org/wso2/carbon/device/application/mgt/api/services/impl/ApplicationManagementAPIImpl.java
+++ b/components/application-mgt/org.wso2.carbon.device.application.mgt.api/src/main/java/org/wso2/carbon/device/application/mgt/api/services/impl/ApplicationManagementAPIImpl.java
@@ -29,6 +29,7 @@ import org.wso2.carbon.device.application.mgt.common.Application;
 import org.wso2.carbon.device.application.mgt.common.ApplicationList;
 import org.wso2.carbon.device.application.mgt.common.ApplicationRelease;
 import org.wso2.carbon.device.application.mgt.common.Filter;
+import org.wso2.carbon.device.application.mgt.common.ImageArtifact;
 import org.wso2.carbon.device.application.mgt.common.exception.ApplicationManagementException;
 import org.wso2.carbon.device.application.mgt.common.exception.ApplicationStorageManagementException;
 import org.wso2.carbon.device.application.mgt.common.services.ApplicationManager;
@@ -452,7 +453,7 @@ public class ApplicationManagementAPIImpl implements ApplicationManagementAPI {
     @Override
     @GET
     @Path("/image-artifacts/{uuid}")
-    @Produces(MediaType.APPLICATION_OCTET_STREAM)
+    @Produces(MediaType.APPLICATION_JSON)
     public Response getApplicationImageArtifacts(@PathParam("uuid") String applicationUUID,
                                                  @QueryParam("name") String name, @QueryParam("count") int count) {
         if (name == null || name.isEmpty()) {
@@ -461,10 +462,8 @@ public class ApplicationManagementAPIImpl implements ApplicationManagementAPI {
         }
         ApplicationStorageManager applicationStorageManager = APIUtil.getApplicationStorageManager();
         try {
-            InputStream imageArtifact = applicationStorageManager.getImageArtifact(applicationUUID, name, count);
-            FileStreamingOutput fileStreamingOutput = new FileStreamingOutput(imageArtifact);
-            Response.ResponseBuilder response = Response.status(Response.Status.OK).entity(fileStreamingOutput);
-            response.header("Content-Disposition", "attachment; filename=\"" + name + "\"");
+            ImageArtifact imageArtifact = applicationStorageManager.getImageArtifact(applicationUUID, name, count);
+            Response.ResponseBuilder response = Response.status(Response.Status.OK).entity(imageArtifact);
             return response.build();
         } catch (ApplicationStorageManagementException e) {
             log.error("Application Storage Management Exception while getting the image artifact " + name + " of "
diff --git a/components/application-mgt/org.wso2.carbon.device.application.mgt.common/src/main/java/org/wso2/carbon/device/application/mgt/common/ImageArtifact.java b/components/application-mgt/org.wso2.carbon.device.application.mgt.common/src/main/java/org/wso2/carbon/device/application/mgt/common/ImageArtifact.java
new file mode 100644
index 0000000000..add5d7eb8b
--- /dev/null
+++ b/components/application-mgt/org.wso2.carbon.device.application.mgt.common/src/main/java/org/wso2/carbon/device/application/mgt/common/ImageArtifact.java
@@ -0,0 +1,54 @@
+/*
+ *   Copyright (c) 2017, WSO2 Inc. (http://www.wso2.org) All Rights Reserved.
+ *
+ *   WSO2 Inc. licenses this file to you under the Apache License,
+ *   Version 2.0 (the "License"); you may not use this file except
+ *   in compliance with the License.
+ *   You may obtain a copy of the License at
+ *
+ *   http://www.apache.org/licenses/LICENSE-2.0
+ *
+ *   Unless required by applicable law or agreed to in writing,
+ *   software distributed under the License is distributed on an
+ *   "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+ *   KIND, either express or implied.  See the License for the
+ *   specific language governing permissions and limitations
+ *   under the License.
+ *
+ */
+
+package org.wso2.carbon.device.application.mgt.common;
+
+/**
+ * This represents a image artifact of a application. Icon, Screen-shot or Banner.
+ * It consists of a name, type and base64 encoded string format of the image.
+ */
+public class ImageArtifact {
+    private String name;
+    private String type;
+    private String encodedImage;
+
+    public String getType() {
+        return type;
+    }
+
+    public String getEncodedImage() {
+        return encodedImage;
+    }
+
+    public String getName() {
+        return name;
+    }
+
+    public void setName(String name) {
+        this.name = name;
+    }
+
+    public void setType(String type) {
+        this.type = type;
+    }
+
+    public void setEncodedImage(String encodedImage) {
+        this.encodedImage = encodedImage;
+    }
+}
diff --git a/components/application-mgt/org.wso2.carbon.device.application.mgt.common/src/main/java/org/wso2/carbon/device/application/mgt/common/services/ApplicationStorageManager.java b/components/application-mgt/org.wso2.carbon.device.application.mgt.common/src/main/java/org/wso2/carbon/device/application/mgt/common/services/ApplicationStorageManager.java
index 860812244a..4f2b675dd6 100644
--- a/components/application-mgt/org.wso2.carbon.device.application.mgt.common/src/main/java/org/wso2/carbon/device/application/mgt/common/services/ApplicationStorageManager.java
+++ b/components/application-mgt/org.wso2.carbon.device.application.mgt.common/src/main/java/org/wso2/carbon/device/application/mgt/common/services/ApplicationStorageManager.java
@@ -19,6 +19,7 @@
 
 package org.wso2.carbon.device.application.mgt.common.services;
 
+import org.wso2.carbon.device.application.mgt.common.ImageArtifact;
 import org.wso2.carbon.device.application.mgt.common.exception.ApplicationStorageManagementException;
 
 import java.io.InputStream;
@@ -93,6 +94,6 @@ public interface ApplicationStorageManager {
      * @return the relevant image artifact.
      * @throws ApplicationStorageManagementException Application Storage Management Exception.
      */
-    public InputStream getImageArtifact(String applicationUUID, String name, int count) throws
+    public ImageArtifact getImageArtifact(String applicationUUID, String name, int count) throws
             ApplicationStorageManagementException;
 }
diff --git a/components/application-mgt/org.wso2.carbon.device.application.mgt.core/pom.xml b/components/application-mgt/org.wso2.carbon.device.application.mgt.core/pom.xml
index 495bc9c973..54196202d8 100644
--- a/components/application-mgt/org.wso2.carbon.device.application.mgt.core/pom.xml
+++ b/components/application-mgt/org.wso2.carbon.device.application.mgt.core/pom.xml
@@ -75,7 +75,9 @@
                             org.wso2.carbon.user.core.*,
                             org.wso2.carbon.user.api.*,
                             org.wso2.carbon.ndatasource.core,
-                            org.wso2.carbon
+                            org.wso2.carbon,
+                            org.apache.commons.io,
+                            org.apache.commons.codec.binary;version=${commons-codec.wso2.osgi.version.range}
                         </Import-Package>
                         <Export-Package>
                             !org.wso2.carbon.device.application.mgt.core.internal.*,
diff --git a/components/application-mgt/org.wso2.carbon.device.application.mgt.core/src/main/java/org/wso2/carbon/device/application/mgt/core/impl/ApplicationStorageManagerImpl.java b/components/application-mgt/org.wso2.carbon.device.application.mgt.core/src/main/java/org/wso2/carbon/device/application/mgt/core/impl/ApplicationStorageManagerImpl.java
index 287cd5370b..97d0af2352 100644
--- a/components/application-mgt/org.wso2.carbon.device.application.mgt.core/src/main/java/org/wso2/carbon/device/application/mgt/core/impl/ApplicationStorageManagerImpl.java
+++ b/components/application-mgt/org.wso2.carbon.device.application.mgt.core/src/main/java/org/wso2/carbon/device/application/mgt/core/impl/ApplicationStorageManagerImpl.java
@@ -19,11 +19,14 @@
 
 package org.wso2.carbon.device.application.mgt.core.impl;
 
+import org.apache.commons.codec.binary.Base64;
+import org.apache.commons.io.IOUtils;
 import org.apache.commons.logging.Log;
 import org.apache.commons.logging.LogFactory;
 import org.wso2.carbon.context.PrivilegedCarbonContext;
 import org.wso2.carbon.device.application.mgt.common.Application;
 import org.wso2.carbon.device.application.mgt.common.ApplicationRelease;
+import org.wso2.carbon.device.application.mgt.common.ImageArtifact;
 import org.wso2.carbon.device.application.mgt.common.exception.ApplicationManagementException;
 import org.wso2.carbon.device.application.mgt.common.exception.ApplicationStorageManagementException;
 import org.wso2.carbon.device.application.mgt.common.exception.DBConnectionException;
@@ -42,6 +45,7 @@ import java.io.FileOutputStream;
 import java.io.IOException;
 import java.io.InputStream;
 import java.io.OutputStream;
+import java.nio.file.Files;
 import java.util.Arrays;
 import java.util.List;
 
@@ -207,7 +211,7 @@ public class ApplicationStorageManagerImpl implements ApplicationStorageManager
     }
 
     @Override
-    public InputStream getImageArtifact(String applicationUUID, String name, int count) throws
+    public ImageArtifact getImageArtifact(String applicationUUID, String name, int count) throws
             ApplicationStorageManagementException {
         Application application = validateApplication(applicationUUID);
         validateImageArtifactNames(name);
@@ -222,11 +226,19 @@ public class ApplicationStorageManagerImpl implements ApplicationStorageManager
                     "Image artifact " + name + " does not exist for the " + "application with UUID " + applicationUUID);
         } else {
             try {
-                return new FileInputStream(imageArtifactPath);
+                ImageArtifact imageArtifact = new ImageArtifact();
+                imageArtifact.setName(imageFile.getName());
+                imageArtifact.setType(Files.probeContentType(imageFile.toPath()));
+                byte[] imageBytes = IOUtils.toByteArray(new FileInputStream(imageArtifactPath));
+                imageArtifact.setEncodedImage(Base64.encodeBase64URLSafeString(imageBytes));
+                return imageArtifact;
             } catch (FileNotFoundException e) {
                 throw new ApplicationStorageManagementException(
                         "File not found exception while trying to get the image artifact " + name + " for the "
                                 + "application " + applicationUUID, e);
+            } catch (IOException e) {
+                throw new ApplicationStorageManagementException("IO Exception while trying to detect the image "
+                        + "artifact " + name + " for the application " + applicationUUID, e);
             }
         }
     }
diff --git a/components/application-mgt/org.wso2.carbon.device.application.mgt.publisher.ui/pom.xml b/components/application-mgt/org.wso2.carbon.device.application.mgt.publisher.ui/pom.xml
index 962be6a3df..00548da987 100644
--- a/components/application-mgt/org.wso2.carbon.device.application.mgt.publisher.ui/pom.xml
+++ b/components/application-mgt/org.wso2.carbon.device.application.mgt.publisher.ui/pom.xml
@@ -28,7 +28,7 @@
     <modelVersion>4.0.0</modelVersion>
     <artifactId>org.wso2.carbon.device.application.mgt.publisher.ui</artifactId>
     <version>3.0.46-SNAPSHOT</version>
-    <packaging>war</packaging>
+    <packaging>pom</packaging>
     <name>WSO2 Carbon - Application Management Publisher UI</name>
     <description>WSO2 Carbon - Application Management Publisher UI React Application</description>
     <url>http://wso2.org</url>